Dan Ruby for Ashland City Council

Platform

Dan Ruby's 2026 Ashland City Council platform: affordability, housing and homelessness, responsible budgeting, health and public safety, wildfire and climate resilience, schools and SOU, and effective local government.

Priority 01

Making Ashland More Affordable

Rethinking how the city supports workers, families, students, retirees, and people trying to stay in Ashland through every stage of life.

The Challenge

Ashland is increasingly unaffordable for the people who make it work — teachers, service workers, artists, students, and retirees. Rising utility costs, housing prices, and the general cost of living are pushing long-time residents out. When the people who teach in our schools, work in our restaurants and shops, care for patients, and keep the city running can't afford to live here, Ashland doesn't just lose workers as residents — we lose families, students, volunteers, customers, and the next generation of community life.

Dan's Approach

Dan will build on the City's newly expanded utility-assistance program by improving outreach, especially to renters, seniors, and households that may qualify but are not participating, and connect more households with conservation improvements that permanently lower utility costs. He believes the city must be proactive — not just reactive — in supporting residents who are being priced out, including longtime residents trying to remain in Ashland as they age. Affordability for families also includes the everyday costs of raising kids, including access to sports, arts, camps, outdoor programs, and other activities that connect young people to their community.

Expanded Utility Assistance

The City doubled the annual utility-assistance cap from $400 to $800 in September 2026 — a good start. Dan would go further: starting by modeling an expansion through 300% of the Federal Poverty Level and analyzing options through 400%, with a capped, sliding-scale benefit that preserves the strongest support for lower-income residents and accounts for the full City bill burden on households at different income levels. Better outreach and connections to energy and water conservation improvements would help more working families, seniors, and renters. See the City's current utility assistance programs for eligibility details.

Key Priorities

  • Improve outreach for the expanded utility-assistance program, with a focus on renters, seniors, and households that qualify but aren't participating
  • Connect more households with energy and water conservation improvements that permanently lower utility costs
  • Study and pilot affordability models proven in comparable Oregon communities
  • Ensure city fees and rate increases are evaluated for their impact on working families
  • Partner with local nonprofits and SOU to identify and address affordability gaps

All Priorities

Campaign document

Vision for Ashland 2030

Dan's full written vision for Ashland — the values, priorities, and long-term goals behind this platform.

Read the Vision

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