Dan Ruby for Ashland City Council
Platform
Dan Ruby's 2026 Ashland City Council platform: affordability, housing and homelessness, responsible budgeting, health and public safety, wildfire and climate resilience, schools and SOU, and effective local government.
Priority 01
Making Ashland More Affordable
Rethinking how the city supports workers, families, students, retirees, and people trying to stay in Ashland through every stage of life.
The Challenge
Ashland is increasingly unaffordable for the people who make it work — teachers, service workers, artists, students, and retirees. Rising utility costs, housing prices, and the general cost of living are pushing long-time residents out. When the people who teach in our schools, work in our restaurants and shops, care for patients, and keep the city running can't afford to live here, Ashland doesn't just lose workers as residents — we lose families, students, volunteers, customers, and the next generation of community life.
Dan's Approach
Dan will build on the City's newly expanded utility-assistance program by improving outreach, especially to renters, seniors, and households that may qualify but are not participating, and connect more households with conservation improvements that permanently lower utility costs. He believes the city must be proactive — not just reactive — in supporting residents who are being priced out, including longtime residents trying to remain in Ashland as they age. Affordability for families also includes the everyday costs of raising kids, including access to sports, arts, camps, outdoor programs, and other activities that connect young people to their community.
Expanded Utility Assistance
The City doubled the annual utility-assistance cap from $400 to $800 in September 2026 — a good start. Dan would go further: starting by modeling an expansion through 300% of the Federal Poverty Level and analyzing options through 400%, with a capped, sliding-scale benefit that preserves the strongest support for lower-income residents and accounts for the full City bill burden on households at different income levels. Better outreach and connections to energy and water conservation improvements would help more working families, seniors, and renters. See the City's current utility assistance programs for eligibility details.
Key Priorities
- Improve outreach for the expanded utility-assistance program, with a focus on renters, seniors, and households that qualify but aren't participating
- Connect more households with energy and water conservation improvements that permanently lower utility costs
- Study and pilot affordability models proven in comparable Oregon communities
- Ensure city fees and rate increases are evaluated for their impact on working families
- Partner with local nonprofits and SOU to identify and address affordability gaps
Priority 02
Housing & Homelessness
Expanding housing people can actually afford through partnerships like Trusted Homes and Habitat for Humanity and putting Ashland's existing homelessness plans into action.
The Challenge
Ashland's housing market is severely constrained. Rental vacancy rates are low, ownership is out of reach for many, and people experiencing homelessness need safe places to sleep and effective connections to services and housing. Expanding attainable housing choices is essential to retaining the workers, younger adults, and families who want to make Ashland their home, while a functioning homelessness response requires the City to follow through on plans it has already developed.
Dan's Approach
As a co-founder of Sunstone Housing Collaborative, Dan has hands-on experience developing affordable housing partnerships. He will bring that experience to Council through practical housing reforms, public-private partnerships, and stronger implementation of the plans Ashland has already developed. Ashland has already adopted many of the plans and policies we need; Council should track whether infrastructure investments, code changes, and publicly owned sites actually result in housing getting built.
What Ashland Needs
Ashland needs a stronger housing ladder — workforce housing and affordable multifamily apartments for working families, permanently affordable homeownership through community land trusts, ADU infill that lets people stay as their needs change, and better use of homes that aren't serving year-round residents. Accessible housing options matter at every stage of life, whether someone is starting out, raising a family, downsizing, living with a disability, or hoping to age in place.
A Homelessness Response That Works
That continuum also needs to work for people who have lost housing. Dan supports ensuring OHRA has the resources and dedicated coordination to manage Night Lawn effectively — connecting guests with services and maintaining clear expectations for safety, sanitation, and surrounding public spaces. The City should move forward with the adopted 2200 Ashland Street master-plan recommendations — severe-weather shelter, basic services, and ultimately bridge or transitional housing — rather than revisiting the planning. Those pieces should work together with community and regional providers as pathways toward stable housing.
Key Priorities
- Support larger affordable multifamily projects, including family-sized rental housing.
- Expand permanently affordable homeownership through community land trusts and nonprofit partners.
- Accelerate workforce and accessible ADUs through financing and practical homeowner support.
- Pursue a CET, MUPTE, and Oregon's Moderate-Income Revolving Loan program (MIRL) to expand housing finance options.
- Evaluate an Astoria-style vacant-home tax dedicated to the Affordable Housing Trust Fund.
- Implement Ashland's existing homelessness plans with clear responsibilities, timelines, funding strategies, and public reporting on results.
- Strengthen the pathway from managed overnight shelter and outreach to services, transitional housing, and permanent housing through partnerships with local and regional providers.
Priority 03
Responsible City Budget
Transparent, accountable budgeting that preserves essential services and spends taxpayer dollars wisely.
The Challenge
Ashland faces real fiscal pressures — rising costs, aging infrastructure, and competing demands on limited resources. The city's budget process must be transparent, strategic, and focused on delivering value to residents.
Dan's Approach
Dan has overseen multimillion-dollar budgets in his professional and nonprofit work. He will start with prioritized services and measurable service levels, determine the staffing required to provide them, and use position control to keep staffing aligned with sustainable revenues. That means reviewing vacancies before automatically refilling them, using attrition and restructuring where appropriate, and making specific position reductions when analysis shows they are necessary. Compensation should remain competitive enough to recruit and retain qualified employees, not be governed by an arbitrary across-the-board growth cap.
Fees and Fiscal Accountability
Routine fee adjustments that keep pace with costs are appropriate for Council action following a transparent public review process. Major new fees or substantial increases should go to voters with clear sunset provisions, so residents can evaluate whether the program has delivered on its promises. Every fee proposal should show the annual household cost, affordability effects, available assistance, and how the money will be used and publicly reported.
Key Priorities
- Demand clear, accessible budget reporting that residents can actually understand
- Prioritize core services: public safety, infrastructure, and parks
- Set service priorities first, determine the staffing needed to deliver them, and then make the specific position and budget decisions required for long-term financial sustainability
- Scrutinize overhead and administrative costs before cutting community-facing programs
- Pursue grants, partnerships, and alternative revenue streams to reduce pressure on the general fund
- Ensure capital projects are properly scoped, bid, and managed
Priority 04
Health, Safety & Resilience
Supporting Ashland's Climate and Energy Action Plan and Community Wildfire Protection Plan with practical, funded solutions.
The Challenge
Ashland faces real and growing risks from wildfire, climate change, and public health challenges. The city has adopted good plans — but plans only matter if they're funded, implemented, and honestly evaluated.
Dan's Approach
Dan will push to implement Ashland's Community Wildfire Protection Plan with clear priorities, measurable risk reduction, and a sustainable financing strategy — while making sure the cost of wildfire protection does not fall disproportionately on households least able to afford it. He will push for honest assessment of what's working, what isn't, and what tradeoffs the community is willing to make — rather than aspirational plans that don't get implemented.
Key Priorities
- Implement the Community Wildfire Protection Plan with clear priorities, measurable risk reduction, and a sustainable financing strategy
- Ensure the cost of wildfire protection does not fall disproportionately on households least able to afford it
- Support the Climate and Energy Action Plan with realistic timelines and accountability
- Invest in infrastructure resilience — water, power, and emergency services
- Ensure public safety staffing (police & fire / EMS) is adequate and sustainable
- Promote community preparedness and neighborhood resilience programs
Healthcare and the Asante Transition
The $4M Asante payment is a one-time opportunity. Dan supports directing as much of it as possible through grants to existing providers — like Rogue Community Health and La Clinica — plus transportation, care navigation, or wherever it can be most useful in addressing barriers to our residents' health and wellbeing. It should be seed money to leverage state, federal, and philanthropic funding — not put toward replacing hospital services or creating a new property-tax-funded health district. See the FAQ for Dan's full position.
Priority 05
Schools, SOU & the Next Generation
Ensuring the city actively supports the Ashland School District and Southern Oregon University.
The Challenge
Ashland's identity is deeply tied to its schools and university. Keeping working people and younger families in Ashland helps sustain school enrollment, youth programs, and the healthy intergenerational community those institutions support. A thriving Ashland needs people at every stage of life — including younger adults and families who can afford to establish themselves here. The city and these institutions must coordinate effectively rather than leave opportunities on the table or work at cross-purposes.
Dan's Approach
As a current Ashland School Board member, Dan understands the relationship between city government and the school district from the inside. He will work to strengthen coordination, shared resources, and mutual support between the city, ASD, and SOU.
Key Priorities
- Formalize regular coordination between City Council and the School Board
- Support SOU's vitality as an economic and cultural anchor for Ashland
- Invest in youth programs, parks, and after-school opportunities
- Ensure city planning decisions consider impacts on schools and families
- Advocate for safe routes to school and family-friendly public spaces
$50K Ashland Youth and Family Activities Grant Pilot
Create a $50K annual grant program to help local organizations offer more activities for kids — sports, arts, music, camps, outdoor recreation, after-school programs, and other enrichment opportunities — keep them affordable for Ashland families, and bring more visiting families to town.
Read the full Youth and Family Activities Grant proposal →Priority 06
Working Together & Governing Well
Shared goals, clear roles, civil discourse, and accountability — the foundation of effective local government.
The Opportunity
The Council–Manager form of government works best when the elected body and the professional executive each understand their role and have the tools to do it well. That means clear priorities, shared expectations, and a structure for accountability that works throughout the year — not just at annual review time. Dan's experience on the Ashland School Board has shaped how he thinks about making that structure work.
Dan's Approach
Dan believes good governance starts with the Council agreeing on what it expects — before evaluating whether those expectations have been met. That means translating adopted priorities into clear, measurable expectations for the City Manager, tracking significant Council direction so everyone has the same record, and building in regular feedback rather than saving everything for the end of the year. It also means the Council holding itself accountable: evaluating its own performance as a governing body, not just the performance of the person it employs.
Key Priorities
- Agree on expectations up front — establish shared Council priorities and measurable expectations for the City Manager before evaluating whether they've been met
- Track significant Council direction publicly, so members, management, and residents share the same record of what was asked and what happened
- Give feedback during the year — interim check-ins rather than leaving every concern for the annual evaluation
- Council self-evaluation — assess the governing body's own performance, not just the executive's
- Respect clear roles — Council sets policy and priorities; the City Manager manages operations and staff
- Engage residents meaningfully — not just through required public comment periods
All Priorities
Campaign document
Vision for Ashland 2030
Dan's full written vision for Ashland — the values, priorities, and long-term goals behind this platform.
Read the VisionReady to Help Build This Ashland?
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